Business models for tomorrow’s heritage

Hub-In, CENTRINNO and T-Factor organize a webinar within New European Bauhaus Festival 2022

As part of of the New European Bauhaus Festival 2022, T-Factor, HUB-In and CENTRINNO will organize a one hour webinar focused on inclusive and sustainable urban regeneration processes in underused heritage areas. The meeting, structured as an online talk, will gather three different approaches to business models and financing systems, presented by the three sister Horizon 2020 projects. 

The cases are wrapped in a single fictional storyline that develops into the event programme:

Can Jane save her city’s old factory? Being a young entrepreneur from a mid-sized European city, Jane is fully dedicated to turning the abandoned building into a flourishing place; a vibrant destination that people and businesses want to be a part of. But the journey is difficult and along the way Jane finds more questions than answers: 

  • How can we take the abandoned factory back to the days when it was a thriving community? 
  • Can we turn it into a sustainable, inclusive, and beautiful space? 
  • Why are some old buildings coming back to life while others are not?


  • 12:00 – 12:05. Introduction. Brian Smith, Heritage Europe & Allison Le Corre (as Jane), Energy Cities
  • 12:05 – 12:20. The Story of Volumes. Francesco Cingolani, Volumes.
  • 12:20 – 12:35. The potential of meanwhile / temporary spaces. Alejandra Castro, TU Dortmund University.
  • 12:35 – 12:50. The power of communities and entrepreneurship. Pieter van de Glind, CrowdfundingHub.
  • 12:50 – 1:00. Conclusions. Brian Smith, Heritage Europe & Allison Le Corre (as Jane), Energy Cities.



New European Bauhaus Festival 2022

From June 9 to 12, the New European Bauhaus Festival will gather creative thinkers and artists from all over Europe in four days of meetings, interactive workshops, installations and cultural events. As part of the program, the festival includes a series of side events organized by independent initiatives to foster conversations around key themes related to the New European Bauhaus. 

New European Bauhaus is a creative and transdisciplinary initiative that connects the European Green Deal to our daily lives and living spaces, a call to build together a more sustainable future creating bridges between different backgrounds, disciplines and stakeholders. NEB brings citizens, experts, businesses and institutions together to steer the transformation of our societies along three values: sustainability, aesthetics and inclusion.

Business and financing models poster